Warhol's MY HUSTLER cost $500 to make. Its first week at The Filmmaker's Cinematheque in New York brought in $4000 USD. The year was 1966.

It's hard to imagine being able to shoot an indy film today and make a profit after screening it in no more than one movie theatre, for months even let alone a single week.

Where did the world go so wrong.

#journal #reads