Great analysis of folk horror on Mangal Media's substack.
It's got me thinking that a reversal of the typical folk horror narrative might be worthy to explore, as it seems to me that narratives often described as folk horror are inherently pro-colonialist and pro-assimilation.
Perhaps instead of a narrative about an urban outsider arriving at an isolated pagan society to discover how fucked up they live, it may be time for one where the outsider comes away with the realization that his or her own world is in fact the fucked up one.