I may have unlocked promotional god mode.
Since I started posting on instagram more regularly just a handful of days ago (especially with the reels), orders for THE SOLAR GRID hardback have been pouring in (at an average conversion rate of about 10%) and my follower count has made a 5% jump (And we're getting so many applicants for the producer job).
The danger of course is getting too swept up by the social media sinkhole. We are after all, only human, and it is exactly the seductive lure of social media sinkholes that forces us to run for our lives away from these platforms from time to time (my old Z Flip actually helped immensely with weening me off social media; you're less inclined to reach for your phone every few mins if there's no big screen on its face calling out to you). Shunning social media is certainly a necessity when you'd like to lock in on a project and just get to work with as little distraction as possible. A little less of a necessity when work on the project is done and it's time to get the word out about it.
Instagram can be a time suck, especially if you're making reels for it. Quite the workload in its own right. Difficult to add more work to your plate when you're in the middle of working on something else, let alone something big. But once you're done with said big work (especially big work you might've poured 10 years of your life into), isn't it worth it to put just as much effort into promoting it?
What can I say, I'm kind of an all-in sorta guy.










